If you’re planning to sell products through Squarespace Commerce, you may be wondering whether you need barcodes. The answer depends on where and how you sell your products.

This guide explains everything you need to know about Squarespace barcode requirements, when you need an EAN or UPC barcode, and how to choose the right barcode for your products.

If you’re ready to purchase barcodes, visit our Buy Barcodes page:
https://www.getabarcode.co.uk/product-category/buy-barcode-numbers/

Do You Need a Barcode for Squarespace?

If you sell products only through your own Squarespace website, you do not normally need a barcode.

Squarespace allows you to create products using:

Product names
SKUs
Product descriptions
Images
Categories
Variants

Your customers can purchase products without an EAN or UPC barcode because Squarespace identifies products internally using your product records and SKU values. Squarespace also supports adding GTIN and MPN fields for physical products to improve Google Shopping performance.

However, a barcode becomes important if you intend to sell your products anywhere outside your own website.

When Do You Need a Barcode?

You’ll usually need a barcode if you also sell on marketplaces such as:

Amazon
eBay
Etsy
TikTok Shop
Google Shopping
Retail shops
Wholesale distributors

Most major marketplaces require every product variation to have its own unique barcode.

Examples include:

Different sizes
Different colours
Different flavours
Different pack quantities

Every variation should have its own unique barcode number.

Squarespace Uses SKUs and Barcodes Differently

Many new sellers confuse SKUs and barcodes.

A SKU (Stock Keeping Unit) is your own internal stock reference.

A barcode number (EAN or UPC) is a globally unique product identifier used by retailers and online marketplaces.

For example:

SKU

MUG-BLACK-11OZ

Barcode (EAN)

5061234567890

Your SKU can be anything you choose.

Your barcode should uniquely identify that exact product and should never be reused for another item. Squarespace distinguishes internal SKUs from universal UPC/GTIN identifiers.

Can You Add Barcodes to Squarespace?

Yes.

Squarespace allows you to add product identifiers, including GTIN/UPC information for physical products, making it easier to integrate with services such as Google Shopping and inventory systems.

Having a barcode can also help if you:

Scan products into inventory
Use barcode scanners
Manage warehouse stock
Connect inventory software
Expand onto additional sales channels

Selling on Google Shopping

If you’re submitting products to Google Merchant Center, Google recommends including valid GTINs whenever your products have one. Squarespace provides GTIN and MPN fields specifically to support this.

Adding accurate barcode information can help:

Improve product matching
Increase visibility
Reduce listing errors
Improve Shopping feed quality

Selling on Amazon Later?

Many businesses begin with a Squarespace website before expanding onto Amazon.

If you think you’ll eventually sell on Amazon, it’s a good idea to assign proper barcodes from the beginning.

Doing so avoids having to update products later and helps maintain consistent product identifiers across every sales channel.

You may also find our guide useful:

Barcode Requirements for Amazon

https://www.getabarcode.co.uk/barcode-requirements-for-amazon

How Many Barcodes Do You Need?

You need one barcode for each unique product.

For example:

Product	Barcode Needed
Coffee Mug	1
Coffee Mug (Blue)	1
Coffee Mug (Red)	1
Coffee Mug Gift Set	1
Coffee Mug Large	1

Each different product or variation should have its own barcode.

Can Handmade Products Use Squarespace?

Absolutely.

Many small businesses use Squarespace to sell:

Handmade gifts
Jewellery
Candles
Clothing
Art
Crafts
Home décor
Food products

If you’re only selling through your own website, barcodes may not be essential.

However, if you later decide to sell through Amazon, Etsy, retail shops or Google Shopping, you’ll often need unique product barcodes.

Why Buy Your Barcodes from Get A Barcode?

At Get A Barcode, we’ve supplied barcode numbers to UK businesses for many years.

Our barcodes are ideal for businesses selling through:

Squarespace
Amazon
Shopify
WooCommerce
Wix
Etsy
eBay
TikTok Shop
Retail stores

Benefits include:

Instant online delivery
No annual renewal fees
Unique barcode numbers
UK-based support
Suitable for thousands of products and marketplaces

Whether you’re launching your very first product or expanding your business, we make buying barcodes quick and straightforward.

Browse our barcode packages here:

https://www.getabarcode.co.uk/product-category/buy-barcode-numbers

Frequently Asked Questions

Does Squarespace require barcodes?

No. If you only sell through your own Squarespace website, you can use your own SKU system.

Can I add EAN or UPC barcodes to Squarespace?

Yes. Squarespace supports GTIN/UPC fields for physical products, making it easier to integrate with Google Shopping and other sales channels.

Do I need a barcode for Google Shopping?

Many products listed in Google Merchant Center benefit from having valid GTINs when they are available.

Can I use the same barcode on multiple products?

No.

Each different product or product variation should have its own unique barcode.

Can I start without barcodes?

Yes.

Many new businesses begin selling on Squarespace without barcodes and add them later when they expand to marketplaces or retail stores.

Buy Barcodes for Squarespace Today

If you’re planning to grow beyond your own website, investing in professional barcode numbers from the beginning can save time and make expanding to additional marketplaces much easier.

Get A Barcode supplies barcode numbers suitable for a wide range of online selling platforms and retail environments.

View our barcode packages today:

https://www.getabarcode.co.uk/product-category/buy-barcode-numbers

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