If you sell products through a Wix website, you may wonder whether you need barcodes and which barcode format you should use. The answer depends on where and how you sell your products.
This guide explains everything you need to know about barcode requirements for Wix stores, including when you need an EAN or UPC barcode, how to add barcodes to your products, and what happens if you later sell on marketplaces such as Amazon, eBay or in retail shops.
If you need barcode numbers today, visit our Buy Barcode Numbers page on Get A Barcode for instant delivery.
Do You Need Barcodes for Wix?
A standard Wix online store does not require every product to have a barcode.
If you are only selling products directly through your own website, customers do not scan barcodes when purchasing online. They simply add products to their basket and complete the checkout process.
However, having proper product barcodes is still highly recommended because they help you:
- Manage inventory
- Keep product records organised
- Prepare for selling on additional marketplaces
- Sell through retail stores
- Use point of sale (POS) systems
- Expand your business in the future
Many successful businesses purchase barcode numbers before launching their first product so that they never have to change them later.
Which Barcode Format Does Wix Use?
For most UK businesses you should use:
- EAN-13 barcodes for products sold in the UK and Europe
- UPC-A barcodes if you intend to sell primarily in the United States or Canada
At Get A Barcode, every EAN barcode also includes a free UPC equivalent, making it easy to expand internationally without buying another barcode.
When You Definitely Need a Barcode
Although Wix itself does not insist on barcodes, you will usually need one if you:
- Sell on Amazon
- Sell through retailers
- Supply wholesalers
- Sell in physical shops
- Use many POS systems
- List products across multiple sales channels
- Want consistent inventory management
Using the same barcode everywhere makes stock control much simpler.
Selling on Wix and Amazon
Many businesses begin by selling through Wix before expanding to Amazon.
Amazon generally requires each unique product to have its own unique barcode unless your products qualify for a specific exemption.
For example:
- Small Red Candle – one barcode
- Small Blue Candle – different barcode
- Large Red Candle – different barcode
Every variation that Amazon treats as a unique product should have its own barcode.
If you already have proper barcode numbers assigned to your products in Wix, expanding to Amazon becomes much easier.
You may also find our Barcode Requirements for Amazon guide useful.
Selling on Wix and eBay
eBay has fewer barcode requirements than Amazon for many listings, but more and more product categories now expect recognised product identifiers.
Using proper EAN or UPC barcodes helps:
- Improve listing quality
- Match catalogue products
- Increase buyer confidence
- Prepare products for future marketplaces
For this reason, many Wix sellers assign barcodes from the beginning.
Read our Barcode Requirements for eBay guide for more information.
Selling Through Wix POS
If you operate a physical shop alongside your Wix website, product barcodes become much more valuable.
Barcodes allow you to:
- Scan products at checkout
- Reduce pricing errors
- Speed up customer transactions
- Improve stock accuracy
- Track inventory automatically
Wix supports barcode scanning with compatible POS solutions, although barcode numbers generally need to be assigned to products rather than being automatically generated by Wix. Third-party apps can also help generate or manage barcode labels where required.
One Barcode Per Product
Each unique product should have its own barcode.
For example:
| Product | Barcode Required |
|---|---|
| Black T-Shirt Small | Yes |
| Black T-Shirt Medium | Yes |
| Black T-Shirt Large | Yes |
| White T-Shirt Small | Yes |
Each size or colour sold separately should normally have its own barcode.
This prevents confusion when managing inventory across different platforms.
Can I Reuse the Same Barcode?
No.
Each barcode should only identify one specific product.
Using the same barcode on multiple products can cause inventory errors and marketplace problems.
Once assigned, a barcode should remain with that product for its entire life.
How Many Barcodes Do I Need?
A simple guide is:
- 1 product = 1 barcode
- 10 products = 10 barcodes
- 100 products = 100 barcodes
If you regularly introduce new products, purchasing a bundle of barcode numbers is often the most economical option.
Adding Barcodes to Wix
Within Wix you can add barcode numbers to your product information.
This allows the barcode to be associated with the product for inventory and POS purposes. If you require automatically generated barcodes or printable barcode labels, Wix offers third-party applications through its App Market.
Why Buy Barcodes Before You Need Them?
Many businesses initially think they only need products on their own Wix website.
However, businesses often expand into:
- Amazon
- eBay
- Etsy
- TikTok Shop
- Shopify
- Retail stores
- Wholesale supply
Assigning permanent barcode numbers from the beginning means you never need to relabel products later.
Buy Barcode Numbers for Wix
At Get A Barcode we supply genuine retail barcode numbers suitable for businesses of every size.
Our barcode packages include:
- Instant online delivery
- Unique EAN barcode numbers
- Free UPC barcode numbers
- No annual renewal fees
- UK-based support
- Suitable for Wix, Amazon, eBay, Shopify, Etsy and many other marketplaces
Whether you need a single barcode or hundreds, we have a package to suit your business.
Browse our Buy Barcode Numbers page to find the right option for your products.
Frequently Asked Questions
Does Wix automatically generate product barcodes?
No. Wix allows barcode information to be assigned to products, but automatic barcode generation is not built into the core platform. Barcode generation is available through certain third-party apps in the Wix App Market.
Can I sell on Wix without a barcode?
Yes. If you only sell directly through your own Wix website, barcodes are usually optional.
Will I need a barcode if I later sell on Amazon?
In most cases, yes. Purchasing barcodes before expanding can save time and prevent inventory issues.
Should handmade products have barcodes?
If you intend to sell only from your own website, they may not be essential. However, if you plan to sell through marketplaces or retailers, assigning proper product barcodes is highly recommended.
Where can I buy barcodes for Wix?
Get A Barcode provides instant delivery of EAN barcode numbers with free UPC equivalents, making them suitable for Wix stores as well as many other online marketplaces.
Start Selling with Confidence
Whether you’re launching your very first Wix store or preparing to expand into Amazon, eBay or retail, using proper product barcodes helps future-proof your business.
Choose the right barcode numbers from the start, organise your inventory with confidence and make it easier to grow your business whenever you’re ready.